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Personetics Opens R&D Center in Nazareth

Nazareth by Simone Baldini

Personetics, a provider of AI-powered personalization and customer advocacy solutions used by banks, announced the opening of a new Research and Development (R&D) center in Nazareth, Israel.

The new R&D center will support Personetics’ continued rapid growth. While the company’s R&D team has more than doubled in size in the last two years, further growth is required to support the company’s expanding customer base, which now includes more than 30 of the world’s leading banks, as well as new solutions Personetics is bringing to the market —including the recently announced small business and banker enablement solutions.  

“The opening of our R&D Center in Nazareth is an exciting development which will enable us to meet the growing demand for AI-powered Self-Driving Finance™ solutions around the world,” said David Sosna, Personetics’ Co-Founder and CEO. “We are acquiring new customers in North America, Europe, and Asia at a rapid pace, and are adding new hires in all of our offices across the globe – New York, London, Paris, Singapore, and Israel – to support our growth.”   

Given that the shortage of skilled programmers is a global phenomenon, increasing the diversity of the R&D pool, both geographically and demographically, is critical to the future growth of advanced technology companies. “Establishing a center in Nazareth allows us to tap into a hotbed of highly skilled professionals, enabling expansion of our R&D capabilities while maintaining proximity to facilitate close collaboration. Being in the same timezone and less than a two-hour drive away is a big advantage for our teams in Tel Aviv and Nazareth,” said Yishay Schwerd, Personetics VP of R&D.

Leading the new R&D center for Personetics is Fowzi Shakkour, a veteran software development and management executive with over 20 years of experience. “It is exciting to see a growing startup such as Personetics opening an office in Nazareth and creating new opportunities for a diverse range of people that have the right set of skills but have been largely left out of the startup scene in Israel so far,” said Shakkour. “We are proud to be one of the first startups to establish presence in this region and look forward to growing our team here.”

The decision to open an R&D center in Nazareth is part of growing realization that for Israel’s high-tech industries to grow, new sources of manpower are necessary, and the Arab-Israeli sector is a natural resource for that.



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