Monday, April 22, 2024 (formerly Self Point) Raises $21M (formerly Self Point) Raises $21M

Orlee Tal
Orlee Tal CEO of, (fka Self Point) the end-to-end digital commerce solution for grocers, today announced that it has raised $21M in an extended Series A round led by Meitav Dash and Mizrahi Tefahot, and supported by existing investor Kli Capital and individual investors including Mayer Gniwisch. will use the capital to integrate new, next generation features into its core offering, accelerate the company’s growth in North America, and enter into new markets in Latin America and Europe, helping grocery stores thrive in an increasingly digitized market.

The grocery industry is facing one of the most transformative years in the wake of the Covid-19 pandemic, with the projected total value of digital grocery sales in 2025 now some 60% higher than pre-pandemic estimates. Yet the rising popularity of online grocery shopping in general has often come at the cost of customer loyalty to their preferred brick and mortar retailers. While some grocers have implemented eCommerce solutions or apps to quickly meet consumer demands, these platforms are not a viable strategy for long term profitability and risk decreasing brand loyalty and ultimately putting grocers out of business. provides all grocers, from smaller local retailers to national chains with hundreds of branches, with the tools to build and manage their own catalog of inventory and leverage advanced fulfillment methods to propel online business and meet growing consumer needs.’s quick time-to-market empowers grocers to swiftly move online, ensuring that customers continue to have the positive experience they already associate with the brand.

The latest funding will accelerate‘s go-to-market of new, next-gen in-store shopping technology. These new AI-based tools will complement‘s existing flagship offerings, which include an eCommerce solution seamlessly integrated with grocers’ POS systems, and‘s Picker-App, which customizes and maps in-store grocery fulfillment. With its broadened product suite, will further empower retailers to offer shoppers a holistic, customer-first experience, whether they prefer to shop in-store or online.

“I am delighted to see build on the 250% year-on-year growth we achieved over the past twelve months and begin an exciting new era for the company, in which we are set to expand both our product offering and our customer base,” said Orlee Tal, CEO, “Our digital transformation platform provides a win-win scenario for customers and grocers alike: shoppers replicate the in-store experience at their favorite stores, while stores can seamlessly integrate a range of digital solutions at a time when facilitating online shopping is integral to their business. Customer-first commerce is the future of this industry.”

As a result of the funding round, will also continue its growth and expansion in North America and broaden its development into new markets in Latin America and Europe. At present, works with hundreds of grocers in North America and worldwide to implement bespoke digital systems.

“ has established a reputation as a market leader providing top-of-the range technological solutions, helping retailers realign to customers’ needs during the most challenging time for business in recent history,” said Guy Mani, Meitav Dash’s CIO for provident and pension funds, Meitav Dash. “We are proud to support such exciting eCommerce products, as online grocery shopping continues to capture record market shares, with ideally placed to build on its current growth and expand throughout 2021 and beyond. Customers’ needs and preferences are constantly evolving, and we trust‘s experience, market leadership and ability to help shape future trends with flexible and creative solutions that will enhance the entire customer-based experience for any retailer.” 



Please enter your comment!
Please enter your name here

Most Popular

Recent Comments