Taboola and Outbrain, the two worst companies in the world, are merging
The two largest content monetization and recommendation companies have agreed on a merger. Talk of this merger was first reported two years ago. However, the two sides could not reach an understanding, until now. Under the agreement announced today, Taboola will pay a total of $250 million in cash to the Outbrain shareholders; after which the shareholders will own 30% of the merged company. Taboola was founded in 2007 and has raised $180 million; Outbrain was founded in 2006 and has raised a total of $150 million.
Both companies are hardly household names but are very successful. They are not popular among the tech media.TNW in covering the merger tweeted “Taboola and Outbrain, the two worst companies in the world, are merging”. Both companies most successful products are boxes on web sites that lead to promoted web sites and products.